Margins are shrinking. Competition for borrowers is growing. To reach the most promising leads first and expand existing accounts, the most successful financial service marketers are turning to identity resolution—a single, linked, 360-degree view of consumers. Identity resolution fills key data gaps and empowers marketers with essential insights into customers’ and prospects’ identities, lifestyles, needs and propensities to buy in real-time.
Identity resolution empowers marketers to:
- Accelerate speed to lead
- Reach the right consumer with the right upsell/cross-sell offer
- Improve analytics for data-driven decisioning
- Personalize omnichannel engagements
This white paper explores how to leverage identity resolution to reach the highest-propensity consumers fast and convert them into lifelong customers.