On-Demand Web Seminar  Using customer insights to optimize your loan origination process

Hosted by National Mortgage News

How much of the mortgage loan process do consumers actually understand? What are their expectations for time-to-close, especially on purchase loans? And what do consumers actually want out of a digital experience?

Armed with fresh insights from SourceMedia’s recent survey of first-time home buyers, our panel will explore all of these questions (and more!) from the perspective of actual consumers, including:

  • Consumers’ understanding of the mortgage loan process (from pre-approval to closing)
  • Consumers’ decision-making process in selecting a mortgage lender
  • Consumers’ desire for human and digital interactions
  • Consumers’ go-to resources for self-education

Plus, sales trainer, author, and consumer advocate, Dale Vermillion, will be sharing his top tips for leveraging these insights to optimize your loan origination process, including how to:

  • Build a relationship with your borrowers by educating them on the mortgage loan process
  • Differentiate yourself from your competition and combat trigger-marketing, and
  • Deliver an exceptional customer experience with borrower-centric sales and service

Don't miss this chance to learn how to capitalize on sales opportunities by building your loan origination process around what consumers actually do and think when it comes to their home-buying decision.

Dale Vermillion
Founder / CEO
Vermillion Consulting Inc.
Linda Cheung
Research Director
Bonnie Sinnock
Capital markets editor
National Mortgage News

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